HOW TO MARKET YOUR HOTEL FOR SUMMERS

Sun shines like gold, the days are becoming longer, and swimming clothes are all unpacked, probably summer is around! Apart from normal people, for the hoteliers, it is time to start redefining their hotel’s advertisement plans.  They have to make the genuine use of hotel summer plans to take this shot. Summertime makes for the most traveled season when it comes to vacations. But at the same time hot climates can make your customer fussy about the smallest stuff, therefore, it is important to give attention to the advertisement of little details that could make your guests feel comfortable during their stay. If you're a part of the hospitality industry, then you must know how critical it is to run a hotel in summers, when all the rooms are fully occupied. Taking advantage of this peak season is important for hoteliers as this is the time when they can double their revenue.

Early Marketing for Summers

 According to the online booking sites, the vacationers book their hotel rooms before a month or two. By keeping this important point in mind, the hoteliers need to market themselves right in the middle of the springs to target more customers. Announcing summer packages on social media channels or uploading pictures of beaches or summer attractions near your hotel is the right way to get more clicks on the book now. Early Marketing for Summers

 

Update your OTA’S, Social Mediums and Billboards.

Make sure to give your website a summer makeover. Update all pictures on your OTAs, because customers are likely to visit famous online booking sites, and beautiful pictures of the hotel with beaches and swimming pools will get more clicks. Also, keep your online marketing material up to dates, such as social media channels and others. Colorful posters and billboards of your hotel can also be a good way of advertisement.
 

Summer Inspired Menu

It is important for every hotel to update their menus according to the season to win their guest's heart. While steaks or roasted chicken is perfect winter comfort dishes but, it's not likely to be on the top list of your guest during summers. Many hotels change their menu keeping the season in mind. The summer menu generally has lighter, more refreshing choices instead of the hearty dishes that are enjoyed in winter.
 

Competitor’s Pricing Schemes 

Hotel managers understand that being successful is about maintaining a good relationship with guests, whilst driving home a steady and profitable revenue stream. Successful hotel managers always go back and evaluate their pricing strategy and the milestones they’ve set for a room occupancy because it is important to keep the competitor's pricing scheme in mind.

Best Hotel for Summers in the United States

Sheraton Waikiki (Honolulu) Overlooking Waikiki Bay, this polished beach resort is 3 miles from Diamond Head and 9 miles from Honolulu International Airport. The colorful rooms have Wi-Fi and flat-screen TVs, plus mini-fridges and coffeemakers.

 

Upgraded rooms add balconies with ocean views, and separate dining areas; suites have pull-out sofas. Club rooms provide access to a lounge with free breakfast and appetizers. Dining options include Japanese, pizza, and international restaurants, as well as an open-air Pacific Rim eatery. There's also a cocktail bar, an infinity pool, and a spa, plus an outdoor pool with a waterslide. Meeting space includes a 26,000 sq. ft ballroom.